Event
Students
Researchers & Staff
Alumni
University of Oxford
Venture Bites: Marketing for Category Creation
No comparables, no category, no buyer who knows they have the problem. Here’s how to build demand from zero.
Free, spaces limited.
What it is
The most promising innovations often create a new category rather than compete in an existing one, which makes them hard to market. This one-hour Venture Bites session covers naming the problem before the product, deciding who to convince first, and how marketing a genuinely new market differs from an existing one. It’s led by Adam Weinroth, a five-time startup CMO with nearly 30 years in category creation across AI, life sciences and software.
Details
| When | Friday 23 October, 3–4pm |
| Where | Online |
| Cost | Free, spaces limited |
| Who it's for | Founders and aspiring founders across Oxford |
| Organiser | Oxford Saïd Entrepreneurship Centre |
Register
Register via the form below. Free, spaces limited.
