Brand As The Magnet - Spotlight Session

How clarity of your brand gives confidence in you and your customers.
This webinar is being delivered online for businesses trading on the High Street.

Attracting the right customers starts with clarity. Clarity around your brand gives you and your customers confidence.

Attracting the right customers doesn’t start with marketing. It starts with clarity.

In this one-hour session, we explore how a clear brand becomes your strongest magnet in retail. We focus on who your brand really is, what it stands for, and how it shows up consistently across every touchpoint. When brand is clear, customers feel it immediately, building trust, connection and preference without hard selling.

“People don’t want what you make. They want what it will do for them. They want the way it will make them feel.”
— Seth Godin

This session is about creating that feeling, on purpose.

What we’ll cover

• What brand clarity really means
• How customers decide who to trust in seconds
• The role of consistency across store, team and communication
• How to stand out without shouting, discounting or hard selling

What you’ll leave with

• A clearer understanding of what your brand stands for
• Practical ways to attract the right customers more naturally
• Greater confidence in how you present and market your brand
• Fresh perspective on how customers really experience you
• Stronger team alignment and engagemen

Your Expert for this session

Judy Andrews – Brand Strategist, Creative Director & Workshop Facilitator

Judy Andrews is a brand strategist, creative director and workshop facilitator with over 20 years’ experience helping brands and teams gain clarity, confidence and momentum.

She has led brand strategy, creative direction and retail transformation projects for major global businesses including Tesco, Winn-Dixie, Coles, Superdrug and DFI Retail Group, working across the UK, US, Asia and Australia. Her experience spans supermarket rebrands, loyalty programmes, value and pricing communication, store environments and cross?channel campaigns, always connecting commercial goals with deep human insight.

Alongside large-scale retail work, Judy also supports founders and small businesses, helping them clarify their positioning, tell stronger stories and show up with confidence in competitive markets. This mix of big-brand rigour and small-business empathy gives her a grounded, practical approach that resonates at every level.

Judy is known for making the complex feel simple and for creating workshops that are energising, thoughtful and immediately useful. Her sessions combine strategic thinking with practical tools that teams and businesses can apply straight away.

Judy’s work helps people see more clearly, think more confidently, and create experiences that truly connect with customers.

Can’t make it live? Register anyway, and we will send you the recording to watch at a time that suits you