Exploring new markets doesn't mean thinking big or going global. It often means finding fresh opportunities right in front of you, new customer groups, adjacent sectors, or untapped locations that can unlock sustainable growth.
In this hands-on webinar, you'll discover practical tools to spot genuine market opportunities and test them quickly.
You'll learn how to:
- Understand what "new markets" really mean for your business (they're often smaller than you think)
- Use the Ansoff Matrix to identify your best growth opportunities
- Conduct cost-effective market research without breaking the bank
- Validate demand through customer conversations and simple testing
- Size your market realistically—top-down and bottom-up approaches
- Assess competition and find your competitive edge
Why This Matters:
Many business growth attempts fail because of poor research and untested assumptions. This webinar helps you avoid costly mistakes by validating ideas before investing heavily.
Who Should Attend:
SME owners, start-up founders, and managers looking to grow beyond their current market.
Your Speaker:
Michael Collett brings extensive leadership and business growth expertise from the UK and worldwide. A Mechanical Engineer with a Diploma in Business Administration and a Cranfield Business Growth graduate, he has led mergers, acquisitions, buy-outs, and international expansion across Europe, the USA and the Middle East.
His leadership includes serving as Chair of IoD Oxfordshire, Chair of Lumicom, and President of the Lighting Industry Federation. As a Member of the Institute of Export & International Trade, Michael has built a powerful global network spanning multiple industries.
A qualified coach and mentor, specialising in business strategy, sales growth, negotiation, and international market entry. Today, he advises organisations on growth, restructuring, and global expansion.
| Date |
13/03/2026 |
| Time |
10:00 - 12:00 |
| Event type |
Online |
| Booking required? |
Book Here |
