Identifying a new market is just the start. The real challenge is choosing the right route to enter it, and managing risks along the way. Should you go direct? Partner with others? Use distributors? And how do you build credibility fast?
In this practical webinar, you'll create a clear, phased action plan to enter your new market with confidence.
You'll learn how to:
- Compare routes to market: direct sales, partnerships, distributors, and digital channels
- Choose the best entry route for your business and resources
- Build credibility quickly in unfamiliar sectors
- Identify and mitigate key risks before they derail you
- Develop a simple but structured market entry plan
- Plan your first test, and measure success
Why This Matters:
The wrong route to market can waste time and money. The right route, combined with smart risk management, can accelerate growth and reduce uncertainty.
Who Should Attend:
SME owners and managers ready to take action on a new market opportunity.
Your Speaker:
Michael Collett brings extensive leadership and business growth expertise from the UK and worldwide. A Mechanical Engineer with a Diploma in Business Administration and a Cranfield Business Growth graduate, he has led mergers, acquisitions, buy-outs, and international expansion across Europe, the USA and the Middle East.
His leadership includes serving as Chair of IoD Oxfordshire, Chair of Lumicom, and President of the Lighting Industry Federation. As a Member of the Institute of Export & International Trade, Michael has built a powerful global network spanning multiple industries.
A qualified coach and mentor, specialising in business strategy, sales growth, negotiation, and international market entry. Today, he advises organisations on growth, restructuring, and global expansion.
| Date |
17/04/2026 |
| Time |
10:00 - 12:00 |
| Event type |
Online |
| Booking required? |
Book Here |
