In this practical and interactive workshop, you’ll discover simple tools and strategies to help your business identify, research, and enter new markets with confidence.
You’ll learn how to:
- Spot the best opportunities for your business
- Research and validate new customer groups or sectors
- Choose the right route to market (direct, online, partnerships, distributors)
- Avoid common pitfalls and manage risks effectively
Designed for Oxfordshire SMEs, start-ups, and owner-managed businesses, the session combines expert insights, real-world experience, and hands-on exercises. You’ll leave with practical next steps and a clear framework to begin building your own market entry plan.
Duration: 2 hours (including breaks for Q&A and exercises)
Who should attend: SME owners, start-up founders, and managers looking to grow their business.
Your Speaker:
Michael Collett brings extensive leadership and business growth expertise from the UK and worldwide. A Mechanical Engineer with a Diploma in Business Administration and a Cranfield Business Growth graduate, he has led mergers, acquisitions, buy-outs, and international expansion across Europe, the USA and the Middle East.
His leadership includes serving as Chair of IoD Oxfordshire, Chair of Lumicom, and President of the Lighting Industry Federation. As a Member of the Institute of Export & International Trade, Michael has built a powerful global network spanning multiple industries.
A qualified coach and mentor, specialising in business strategy, sales growth, negotiation, and international market entry. Today, he advises organisations on growth, restructuring, and global expansion.
| Date |
04/11/2025 |
| Time |
12:30 - 14:30 |
| Event type |
Online |
| Booking required? |
Book Here |
