Building a Business, Session 4: Developing a Successful Brand and Client Loyalty

By analysing the success of iconic brands that have been able to survive market challenges, Flavilla Fongang has developed the ‘Beyond Marketing Approach’, helping businesses to develop their brand ecosystem to maintain high client engagement and increase their lifetime value. During this session, Flavilla will discuss this approach and share marketing strategies developed to improve brand engagement and convert more prospects.

In this talk, you'll learn:

  • how to create a following of faithful individuals who buy from you frequently
  • about beyond Marketing activities which create the most engagement
  • how to create your brand ecosystem to increase your client lifetime value.

Programme Overview:

Building a Business is a programme run by the Entrepreneurship Centre at Saïd Business School, in partnership with EnSpire Oxford. The programme is open to all current University of Oxford students and staff who are either in the early stages of exploring their own potential ventures or hoping to improve their own businesses. This foundational programme will give you the opportunity to understand and learn more about what it takes to run your own business.

Over the course of five weeks, you will learn the business fundamentals of customer development, how to market your idea and also to demystify financial literacy. This experience is designed to give you the tools and confidence to pursue your own potential ventures.

Each session can be booked individually. Attendance is not progressive but if you attend the first 3 sessions, you will be in with a chance of winning a ticket to the popular Oxford Saïd Entrepreneurship Forum (OSEF) this November.

Who Can Apply?

Building a Business is open to all students and staff at the University of Oxford and runs in Michaelmas term. Applications can be made through our skills and career development platform, Inkpath, allowing you the opportunity to track your progress throughout the programme and set future goals. More information on Inkpath and how to create an account can be found here. If you have any issues when signing up to Inkpath please do get in touch and we'd be happy to help. Email us at


Date 13th November 2023  
Time 17:30 - 19:00  

Event type

Lecture Series

Location Nelson Mandela Theatre, Saïd Business School  


Register Now