Build your personal brand: with NatWest

Want to show up more confidently and consistently online, but not sure where to start?

In this practical and refreshingly honest session, James Wallis (Head of Content Marketing at NatWest) shares his proven framework for building a personal brand that actually works.

Drawing on his experience as a content creator, podcaster, and senior marketer, James breaks down what it really takes to create meaningful content—and the mindset shifts needed to actually hit “post.”

From defining your content strategy to tackling the fears that hold most people back, this session is packed with real-world examples and actionable advice you can use immediately.

No fluff. No jargon. Just practical guidance to help you show up with purpose.

What you'll learn:

• How to define your personal brand and content strategy
• Practical ways to create content consistently (without burnout)
• The common fears that stop people posting and how to overcome them
• How to build confidence and show up more intentionally online
• Real examples of what works (and what doesn’t)

Who should attend:

• Anyone looking to build or grow their personal brand
• Professionals who want to create content but don’t know where to start
• Marketers, founders, and creators at any stage
• Anyone ready to show up more intentionally online

Is there any pre-event work?

Download the NatWest Accelerator app from your Google or Apple App store

Download Zoom and test your connection.

Meet your speaker:

James Wallis

James Wallis is Head of Content Marketing and Distribution at NatWest Group, where he leads content and social strategy across the digital platforms. His work focuses on how NatWest Group brands show up through storytelling, partnerships and emerging channels, including the launch of NatWest Business on TikTok, Instagram and Spotify, and the development of several podcast series.

Outside the bank, James is a content creator, photographer and podcast host, with a particular interest in where content, culture and brand growth overlap as well as mental health and LGBT advocacy.