Getting your First Customers

Finding your first customers is one of the toughest and most important challenges for any new social venture.

In this workshop, Ruben Portz (COO at Novabook, former Head of Growth at Seneca) shares proven frameworks and practical tips to help you go from idea to traction.

By the end of the session, you will:

• Understand why customer needs come before features.
• Set a clear, measurable traction goal to track your progress.
• Learn how to “get out of the building” and find your first real users.
• Apply rapid testing and iteration to discover what works.

This session is for founders, students, and early-stage entrepreneurs ready to take action. Expect interactive exercises, practical examples, and insights drawn from working with 100+ founders.

Leave with clarity on your next steps, tools to measure traction, and confidence to secure your first customers.