Heineken's Trend Brewery Application!

This competition serves as a melting pot of creativity, where the brightest minds from universities worldwide converge to tackle pressing real-world challenges and showcase their ingenuity.

Objective: Participants will identify influential trends shaping the Commerce & Business Services landscape and pitch innovative startups for potential strategic partnerships with HEINEKEN Procurement.

Format: Spanning over a duration of two months, the application phase closes on 10th May and is followed by a preliminary round in June and the final round taking place in July. Students are invited to apply in teams of 3-5 students online. Participants will go through three rounds of identifying industry trends and presenting start-ups with strategic partnership potential. In the first round groups are asked to submit their ideas online on which the first selection is based. In the preliminary and final round students are asked to present their findings and receive feedback by industry specialists and HEINEKEN Procurement representatives.

Benefits: Engagement in the competition strengthens your teamwork, problem-solving and critical thinking skills, and expands your professional networks through connections with industry experts and peers. The winning team will be rewarded with the opportunity to visit the Heineken Experience in Amsterdam. Additionally, individual participants may have the chance to secure an internship interview.

Join us in this exciting journey of innovation, where your creativity knows no bounds!


Application Deadline 10/05/2024
Event type Competition
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