Kickstart for Retail

A day of bite sized workshops for bricks-and-mortar and online retailers looking to grow.

From 10am until 4pm, take part in up to six 45 minute workshops helping you maximise sales opportunities, connect with potential clients and grow your business.

The day of activities is being delivered by TownSq and Antur Cymru.

Agenda

Workshop 1 (10:00 - 10:45)

Get your store found online

Looking to get your online store found in search? This 45 minute session will give you a whistle stop tour of search engine optimisation (SEO), giving you the tips and tricks to optimise your site to get found by your intended customers. In this session we'll cover the 5 key elements of SEO, simple changes you can make & how to set up a google profile listing.

Workshop 2 (11:00 - 11:45)

Visual merchandising for retail

A brief introduction into merchandising your retail space whether you are a pop up, high street shop or market stall. We'll be covering the key things to consider when making a retail display as well as simple merchandising techniques you can use.

Workshop 3 (12:00 - 12:45)

Marketing your retail business

Ideal for businesses looking to attract new customers. This 45 minute session will help you: get clarity on your ideal customer and how to reach them; understand easy ways to connect with new clients and gain tips, tricks and templates to get you started.

Workshop 4 (13:00 - 13:45)

Buying wholesale

A quick introduction to buying for your retail space. In this session we will cover purchasing through wholesalers and platforms, negotiating terms and seasonal planning.

Workshop 5 (14:00 - 14:45)

Setting up an online store

Thinking of taking your business online? This 45 minute power session will give you a whistle stop tour of Shopify. How it works, what it offers and how you can get started with your own online store. This session is ideal if you're thinking of selling online for the first time, looking to set up a website selling products, or wanting an insight into Shopify as a platform.

Workshop 6 (15:00 - 15:45)

Selling your products into retail

An introduction to selling your products to retail businesses on a wholesale or commission basis. This session will cover the difference between wholesale and commission sales, the margins for wholesale and commission, as well as attracting larger orders from retailers.