TikTok Shop Accelerator: Master LIVEs, Affiliates,

Ready to turn views into revenue?

Join our exclusive Accelerator Course designed to take you from a TikTok novice to a dominant E-commerce pro. Our expert team will provide a comprehensive deep dive into the ecosystem, ensuring you have the tools to scale your brand effectively.

During this intensive session, we will cover:

• TikTok Shop Fundamentals: Navigating the backend and understanding how the algorithm prioritizes products.
• LIVE Selling Mastery: Practical blueprints for hosting high-conversion LIVE sessions that keep viewers engaged.
• The Affiliate Engine: Strategies to recruit, manage, and incentivize the right creators to sell for you.
• Paid Ads Strategy: How to run targeted TikTok Shop ads that maximize ROI and lower your acquisition costs.
• Performance Optimization: Exclusive insights and "pro-tips" to squeeze every bit of potential out of your shop’s dashboard.

Talk 2 - TikTok Creative & Affiliate Mastery: The UK Brand Playbook for 2026

How do the UK’s most successful brands turn simple videos into massive revenue streams?

This session breaks down the dual power of TikTok Native Creative and Affiliate Strategy. We move past basic tutorials to reveal the exact frameworks businesses use to scale in the UK market, focusing on high-volume creator partnerships and the psychology of the "Scroll-Stop" .

We will dive into the core strategies that bridge the gap between content and commerce:

• UK Creator Engagement: How to identify and recruit the right UK-based creators using research-driven outreach rather than mass-sampling.
• The "Value over Viral" Framework: Why UK creators are moving away from one-off brand deals to high-variety affiliate portfolios, and how your brand can become their top earner.
• Psychology of the Hook: A deep dive into the 1.5-second formula and the curiosity hooks currently dominating the 2026 feed.
• Building a Content Flywheel: Moving from transactional samples to long-term partnerships that produce a high content-to-sample ratio.
• The Affiliate Income Mix: Insights into how creators are diversifying their earnings through TikTok Shop commissions (5–20%) and how brands can structure "Boosted Commissions" to win creator loyalty

Is there any pre-event work?

Download the NatWest Accelerator app from your Google or Apple App store

Download Zoom and test your connection.

Meet your speaker:

Tom Owen - FMCG Strategic Partnerships - TikTok Shop UK

Tom Owen is a TikTok Shop expert and Business Development Manager, responsible for helping exciting FMCG brands such as Mars Petcare, C4 Energy, Grind and Plenish launch and grow on the platform. Working at the forefront of social commerce, he partners with brands to unlock growth through content, creators and live shopping, sharing practical insights and driving strategy to scale successfully on TikTok Shop.

Meet your speaker:

Faisal Al-Sabti - FMCG Business Development Lead - TikTok Shop UK

Faisal Al-Sabti leads FMCG Business Development at TikTok Shop UK, partnering with brands and retailers to drive growth through social commerce. With over 15 years' experience within the FMCG space, he has spent much of his career helping challenger brands scale and adapt to changing consumer behaviours. His work focuses on the intersection of commerce, content and consumer trends, helping brands unlock growth through creators, communities and digital innovation.

Meet your speaker:

Ercan Boyraz