How to run a successful marketing campaign

She’ll be walking us through what it takes to plan, run, and measure a successful marketing campaign.

We’ll start by thinking about what makes a great campaign strategy, from researching your audience and setting clear goals to planning how to get internal people on board. Next we’ll look at how to choose the right channels and tactics and actually develop the concept and content. Then we’ll talk about how to evaluate and measure the success of a campaign – especially when you can’t run big audience surveys.

She’ll also be giving us some practical ideas that work even when you’ve got low (or no!) budget, as well as sharing some great lessons learned from her own team’s campaigns.