These workshops will provide you with practical tools and frameworks to help guide you in the development of your idea. Through interactive group sessions, working with peers from across the University, you will enhance your skills in creativity, complex problem solving and collaborating with others, all of which have been identified by The World Economic Forum as essential skills to thrive in the new world of work. The workshops are open to all entrants and are a fantastic chance to build your CV, meet new people and learn from our leading experts and facilitators.
Workshops will take place on Wednesdays 17:30-19:00. Refreshments will be provided for in-person sessions and the trainers will be available for questions until 19:30.
Module 1: Introduction to Business Model Canvas & Validation (Online)
Wednesday 22nd January, 17:30-19:00
The inception of our proposed training program commences with an online module that introduces participants to the cornerstone of startup planning: the Business Model Canvas (BMC). This interactive session will guide attendees through each of the nine building blocks of the BMC, encouraging them to articulate the core components of their startup vision. This foundation sets the stage for a systematic approach to validating business ideas, using real-world data and customer feedback. Participants will engage in activities to test their hypotheses and learn to pivot or proceed with informed confidence.
Module 2: Value Proposition, Customer Segments, & Channels (In-Person)
Wednesday 29th January, 17:30-19:00
As we delve into Module 2, the focus shifts to the vital elements of the Value Proposition, Customer Segments, and Channels. Participants will be invited to an in-person, immersive workshop where they will dissect and refine their unique value proposition, ensuring it resonates profoundly with their intended customer segments. Through hands-on exercises and peer collaboration, entrepreneurs will explore various channels to reach their audience effectively and efficiently, considering the latest digital marketing trends and traditional methods alike. This module is pivotal in aligning the product or service with market needs and positioning it for optimum customer engagement.
Module 3: Resources, Key Partners, & Key Activities (In-Person)
Wednesday 5th February, 17:30-19:00
Building on the momentum, Module 3 takes a deep dive into identifying and optimizing critical resources and partnerships that are essential for a startup's operation and growth. Participants will engage in strategic analysis of their resource needs, learn how to manage them judiciously, and identify key partners who can amplify their business potential. Simultaneously, the session underscores the importance of streamlining key activities to drive efficiency and maintain a competitive edge. The in-person dynamic allows for networking opportunities that can evolve into potential collaborations and support systems.
Module 4: Costs, Sustainability & Revenue (In-Person)
Wednesday 12th February, 17:30-19:00
Participants will get the financial tools and knowledge to ensure the economic viability of their startups. The curriculum covers practical cost-management strategies, innovative approaches to generating sustainable revenue streams, and principles of financial forecasting. Entrepreneurs will learn how to balance short-term financial demands with long-term business sustainability, preparing them to make informed decisions that contribute to the steady financial health of their ventures.
- Participants will emerge from this training with a toolkit brimming with practical skills and strategies:
- Mastery of the Business Model Canvas, transforming ideas into viable business models.
- Ability to articulate and refine value propositions that distinctly appeal to their customer base.
- Strategies for building strong customer relationships through effective channels.
- Insights on leveraging resources and partnerships to fuel business growth.
- Financial acumen to navigate cost challenges and blueprint sustainable revenue streams.
This program promises to be an inflection point for aspiring entrepreneurs, equipping them with the know-how to steer their startups towards a future marked by innovation, growth, and success.
Module 5, Pitching and Presentation Skills: Preparing and Managing Tough Panel Questions (In-Person)
Wednesday 26th February, 17:30-19:00
This module equips participants with the tools to deliver compelling presentations and confidently handle challenging inquiries from investors or stakeholders. Participants will learn the key elements of a winning pitch, including structuring content, using storytelling for engagement, and delivering a strong opening and memorable conclusion.
The module will cover effective use of body language, vocal techniques, and visual aids to maximize audience connection. Participants will anticipate and prepare for tough questions by predicting potential concerns, providing clear responses, and managing unknowns with composure. Strategies for reducing anxiety, staying in control, and handling negative feedback are also emphasized. A practical exercise simulating real-world pitching scenarios, followed by live feedback, ensures participants can refine their presentations. The session will conclude with a reflection on strengths and areas for improvement, preparing entrepreneurs for success in high-pressure pitch environments.
Click here to learn more about how the workshops will be delivered and how to best prepare for them.
