At the heart of transformative science and technology ventures lies the ability to ensure innovations genuinely solve real-world problems. Whether developing new research, launching a startup, or advancing industry solutions, problem-solution fit is the foundation that distinguishes impactful work from mere novelty. Understanding authentic customer needs, and rigorously validating your ideas, makes all the difference in creating meaningful innovation that truly matters.
Event Details
Presented as part of GROW programme, this session helps participants unlock the true potential of their STEM ideas by focusing on evidence-based approaches to entrepreneurship. Through proven frameworks, interactive examples, and a collaborative environment, you’ll learn to identify unmet market needs, strategically refine your concepts, and build innovations that deliver genuine value, not just incremental improvements. Whether you’re refining an ongoing project or pursuing a completely new venture, this workshop will provide actionable insights and tools to improve research, proposals, pitches, and strategic direction.
What You’ll take away
Use a scientific, evidence-based approach to entrepreneurship to validate and refine innovations.
Leave equipped with proven frameworks for developing innovations that solve real, validated problems.
Develop a deep understanding of customer pains and gains, enabling the creation of solutions that meet authentic needs.
Learn to measure success by how effectively your innovation addresses genuine customer needs, rather than simply outperforming alternatives.
INTENDED FOR
D.Phil. students, researchers, and anyone interested in turning ideas into scalable startups.
| Date |
03/12/2025 |
| Time |
12:30 - 14:00 |
| Event type |
Online |
| Booking required? |
Book Here |
