Branding for your Social Venture

A strong brand is more than a logo, it’s the story, strategy, and design that make your venture memorable and meaningful. In this workshop, Joanna Xenofontos will guide you through the essentials of creating a brand that resonates with your audience and reflects your mission.

By the end of the session, you will:

• Define your brand purpose, positioning, and unique story.
• Understand how strategy translates into visual identity, from colours and typography to tone of voice.
• Learn from case studies of ventures like Patagonia, Oatly, and Tony’s Chocolonely on how consistent branding fuels impact.

Through interactive exercises, you’ll start crafting a brand identity that not only looks good but also connects emotionally, builds trust, and sets your venture apart.