How to Attract and Keep Your Ideal Clients

This workshop is aimed at established and ambitious businesses who want to attract and retain more customers.

Most thriving business owe their success to a deep understanding of their customers. They don’t just sell products, they solve real problems. By actively listening to feedback, anticipating needs, and adapting to changing preferences, they consistently deliver value that resonates.

Their personalised approach makes customers feel seen and appreciated, fostering loyalty and trust. They leverage data insights to tailor experiences, ensuring every interaction is meaningful. This customer-centric mindset drives innovation, keeps them ahead of competitors, and turns satisfied clients into enthusiastic brand advocates.

By attending you will develop your understanding of:

• The different types of customers
• The customer lifecycle
• Your ideal client, and, what makes them tick; and,
• Actions you can take to Love Your Customer.

To attract and keep your customers, you need to understand them.

You will leave this workshop with the knowledge and confidence to grow your customer base.

This Workshop is being delivered by:

Su Copeland

Su Copeland has over 30 years sales and marketing experience; and works with business leaders looking to generate the right kind of opportunities and systems for growth.

She has wide sector experience with a specialism in working with technology, science and engineering organisations. Her results-based focus comes through progressing from junior roles, to managing multi-million accounts and then moving to founder roles in a number of start-ups.

As MD of a local B2B telemarketing agency, she and her team delivered successful projects for clients such as Microsoft, Fujitsu and Novartis. As CEO of Priddey Marketing she works with MDs and CEO to help them take control of their marketing and deliver the right results. Su is the founder of The STEM Advisers Hub.