Ideation and beyond: crafting compelling value propositions

Building a Business is a co-curricular event series open to all current University of Oxford students and staff who are either in the early stages of exploring their own potential ventures, or beginning to consider their entrepreneurial potential and want to deepen their understanding of what it takes to run their own business.

The foundation programme is aimed at introducing the journey of an entrepreneur and gives you the opportunity to broaden your network, learn how to navigate the entrepreneurship ecosystem in Oxford and build your entrepreneurial skill and mindset.

Building a Business takes place on Mondays from 5.30pm to 8pm and consist of a main session from 5.30pm to 7pm, followed by an hour of networking activities, which will vary from week to week.

Session 4: Ideation and beyond: crafting compelling value propositions

This session will guide you through the initial steps of market testing to understand customer needs and develop strong value propositions. You will explore various market research methods to uncover customer pains and gains. Successfully identifying your target customer or users allows a venture to develop products or services that directly address the needs of your desired target market. This increases the likelihood of achieving product-market fit, where the product or service satisfies a significant demand. Additionally, you’ll develop a strategic plan to gather valuable user and customer feedback for your identified ideas. Join us to enhance your market understanding and refine your value propositions. 

How to sign up?

You can sign up to Building a Business sessions via Inkpath, a skills and career development platform allowing you the opportunity to track your progress, set goals and choose the path that is best for you. In between sessions, you are encouraged to spend time reviewing additional resources on Inkpath, such as short videos, articles and activities. Guidance on how to create your Inkpath account can be found here.

Want to get involved in all six Building a Business sessions? The full series of Building a Business events are as follows and are all available for sign up on Inkpath.

• Monday 14 October, 5.30-8pm - Entrepreneurial beginnings: your path via Oxford's ecosystem
• Monday 21 October, 5.30-8pm - Entrepreneurial beginnings: embracing entrepreneurial mindset
• Monday 28 October,  5.30-8pm - Ideation and beyond: cultivating and refining your ideas
• Monday 11 November,  5.30-8pm - From co-founders to capital: building your support network
• Monday 18 November, 5.30-8pm - From co-founders to capital: funding your journey